Email Marketing Services Roundup

Posted on tirsdag, april 28, 2009 @ 22:27:05 by david

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I recently took a look at MailChimp, ResultsMail, Constant Contact, Vertical Response and Get Response to see which offers the best bang for the buck.



Lately I have been looking to switch out Plone Gazette, our free Plone-based email newsletter product, for something with more features for our customers.

I am looking for a flexible, yet affordable hosted Email Marketing solution for very small businesses (1-10) with some basic features for managing lists and tracking the campaigns which will pay off in the near future.

 

GetResponse vs MailChimp

From my investigation online, I found that GetResponse is the clear winner with a decent feature set, and is over half the cost per month of the others.

Not having Google Analytics Integration is a huge let down but probably on the way, and some other "nice-to-have" features like A/B testing and the Mobile version would've been cool, but the choice from this list has to be GetResponse.

 

logo-mailchimp.jpg

 

 

logo-resultsmail.jpg

 

 

logo-constantcontact.jpg

 

 

logo-verticalresponse.jpg

 

 

logo-getreponse.jpg

Features

MailChimp

Results
Mail

Constant Contact

Vertical Response

Get Response

List management          
Import List x  x  x  x  x
Duplicates x x  ?  x ?
List segments x  x  x  x  x
Self-serve Subscriber preferences x        x
#sent x  x  x  x  x
#opened x  x  x  x  x
#unopened x  x  x  x  x
#bounced x  x  x  x  x
#clicked x  x  x  x  x
#opt-out x  x  x  x  x
#opt-in x  ?  ?  ?  x
Subscriber Form Builder  x x   x  x
           
Campaign Management          
Click Overlay x        

Autoresponders

(b-day, event reminders)

x   x   x
Google Analytics Integration x     x  
Personalized campaigns x  x x  x x
Dynamic content x        
RSS feed to HTML Email Campaign x        x
Mobile version x        
A/B test x        
           
Extras / Add-ons          
Preview email in different email apps x        
           

Pricing

MailChimp

Results
Mail

Constant Contact

 

Vertical Response

 

Get Response

 
> 100
6x per month
 free        
0-500
Unlimited
$10/mo   $15/mo $10/mo  
500-2,500
Unlimited
$30/mo $35/mo* $30/mo    
2,500-5,000
Unlimited
$50/mo $50/mo* $50/mo    
5,000-10,000
Unlimited
$75/mo $75/mo* $75/mo  

$17.95/mo
Bronze

10,000-25,000
Unlimited
$150/mo $150/mo* $150/mo $150/mo

$31.45/mo
Bronze

25,000-50,000
Unlimited
$240/mo $250/mo* call for pricing  

$53.95/mo
Bronze

300 credits (pre pay) $9        
1,000 credits (pre pay) $30     $15  
2,000 credits (pre pay) $60     $26  
5,000 credits (pre pay) $100     $60  
7,500 credits (pre pay) $150     $90  
10,000 credits (pre pay) $200     $120  
25,000 credits (pre pay) $250     $300  
50,000 credits (pre pay) $500     $500  
75,000 credits (pre pay) $750     $638  
200,000 credits (pre pay) $1,000     $1,500  
375,000 credits (pre pay) $1,875     $2,813  
500,000 credits (pre pay) $2,500     $3,750  
           
Bronze >10,000
Unlimited
        $17.95/mo
Silver         $47.85/3mo
Gold     10% discount   $87.70/6mo
Platinum     15% discount   $145.40/yr

* Not sure if this is Unlimited emails sent per month

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